2020 was a landmark year for the Mizner + Montero group. Finishing as the top team in both Weston and Boston’s Back Bay. Amy Mizner and Will Montero sold over $120M in 2020 with a combined $2B+ in career sales.
Revolutionizing the kitchen
Just when you think you’ve seen it all, something new comes along and is a game changer. I always love finding new accessories, appliances, finishings and anything else for the home. Especially when it is something you NEVER thought you needed but now can’t understand how you’ve lived without it. This is exactly how I feel about these walk-in refrigeration systems from RootCellar Concepts.
Over the years refrigerators have gotten bigger and bigger, taking up so much wall space. I see it in many homes that I tour, a refrigerator, a freezer, and often more than one small beverage or wine fridge. With all this space you would think who could possibly need more?! But time and time again so many of us find ourselves looking for additional space when hosting family gatherings and holiday meals. Where am I going to fit an 18 pound turkey? How will I keep all these drinks cold?
Well, I recently discovered one company that is here to fix these problems and totally change the way we look at refrigeration. RootCellar Concepts specializes in the design and installation of walk-in refrigeration systems. We have all become accustomed to walk-in closets and pantries and now it is time for the walk-in refrigerator.
This system is so sleek and customizable most people won’t even know you have one until you open it up. With an automatic sliding door, there is no additional hardware required and this ‘root cellar’ can seamlessly blend into any kitchen design.
For anyone building a new home or renovating their kitchen, I highly suggest considering this as an option. This could be something we start to see integrated into a lot of new homes and I am already wondering where I can put one in my own home!
4 Ways To Market Your Home
Even with all the technology in the world, a buyer won’t buy a home until they have taken a tour and physically seen a property. But there are many important steps that must take place in order to get the buyer through the doors.
Here are the top ways you can market your home and actually get interested buyers!
1. Content Creation
In order to market your home you need content! Investing in professional photography is something that I do for all my clients and is the first step that should be taken once you’ve decided to sell your home. Thoughtful and high-quality photography helps show buyers that you are serious and will make them more likely to want to see the home in person! Professional photography has become a standard and is not enough on its own to entice potential buyers, people want to see more before investing the time to visit a home.
Custom videos have become extremely popular and are a great way of showing off features of the home that cannot be captured in still images. Videos have been found to also get the most engagement online and are a fantastic way to make your listing stand out!
In addition to videos and images, we have been creating 3D virtual tours for many of our listings. Virtual tours give buyers the opportunity to explore the home on their own without ever leaving theirs. During these COVID times, this has proven to be extremely important. Offering a virtual tour is not only a great way to differentiate your property but is also a great way for potential buyers that have already physically toured the home to remind themselves of what your home looked like. Often times this can be the difference when buyers are choosing between multiple listings.
2. Social Media Marketing
Social media channels offer a unique opportunity to share your home through many different forms of media. Video, pictures, 3D tours, and more can all be shared to an interested audience on social media. Social media is only as good as the content you publish.
As an agent, I work with photographers and videographers to take high quality amazing photos of all my listings. My team and I work to make sure that our listings are marketed to the thousands of followers we have online.
While advertising is typically the most expensive way to market a home, I also find this to be one of the most beneficial ways to increase awareness of specific properties. Over the years my team and I have advertised in select publications in our market to share current listings. This form of advertising typically has large distribution to a very targeted audience.
4. Custom Web Page
In a world filled with endless real estate websites like Zillow, Redfin, Trulia, Realtor.com, and many more, it can be difficult to break through the noise and get the online visibility your home deserves. While having listings featured on real estate specific websites is helpful, they do not tell the full story of your home.
Creating a specific website or page for your home can greatly increase the awareness of your listing, it also allows you to directly send people to your property without all the clutter other websites have.
I’ve invested in my own professional website so that I can create individual pages for all my listings and tell the full story of the home. On these pages I include images, videos, 3D tours, an in-depth description of the home as well as the town so that visitors to my website get the most value from their visit.
There is a lot you need to get done before anyone even finds your home and makes the decision to take a tour. While the average seller can do some things to market their house there are a number of benefits of using an experienced agent and real estate company to sell your house.
My team and I have spent years building an online presence and creating relationships with content creators and advertisers to have a seamless process to market all our listings. If you have any questions on how to drive more interest for your home sale or would like to learn more about how we work with clients please email me at [email protected] or call me directly at (617) 851-4909.
Don’t let cold weather force you into home hibernation!
Fall is officially here, leaves are changing colors, apple orchards are filled with families, and cold weather is slowly creeping its way into New England.
But don’t let cold weather bring you inside this fall, there is still plenty of time to enjoy outdoor living at home!
Adding a backyard fireplace is one of the most popular enhancements a homeowner can make to their yard. Perfect for entertaining guests and family, a backyard fireplace provides an additional space for you to relax and enjoy your yard. They are also a great way to create a socially distant activity that family and friends can all enjoy safely. Each time I sit outside by the fireplace, I feel as if I have been transported from my suburban home into nature.
While many people love the smell and sounds of a wood burning fire, there are many other options homeowners have when it comes to creating a warm outdoor space. A quick Google search will provide endless options of gas burning fire pits that can easily be installed and maintained. This is a great option for those that want a quick solution to staying warm!
For those that prefer a true wood burning fire, there are a few things you should consider. First, safety. Are you in a town or neighborhood that permits a wood burning fire? You Can check with your local fire department or town for information on this. Second, where should the fireplace be located? This will of course depend on your current backyard layout, but choosing an area in close proximity to any outdoor dining table or chairs but far enough away from the home is the best option. This also allows you to utilize space that was previously not being used. The third thing to consider is the design of your fireplace, should it be built into a wall or existing structure? Should it be a standalone fireplace and what materials should be used?
The third consideration is in my mind the most fun part of having a fireplace. For those looking to add a jaw dropping statement piece to their backyard it is best that you consult with a Landscape Architect. Landscape Architects will work with you to design the perfect fireplace for your backyard based on your property, budget, and needs. For inspiration, I have compiled a few images of my favorite backyard fireplaces.
I know once you’ve built your first fire you’ll find that you can enjoy your new fireplace year round!
Photo Credit: Katherine Field & Associates, Landscape Architect
Pellettieri Associates, Photography by Jeff Sinon
Landscape Architect: Sudbury Design Group
Landscape Contractor: O’Hara & Company
Photogrpahy: Gordon Beall
Landscape Architect: Sudbury Design Group
Photogrpahy: Richard Mandelkorn
I am thrilled to announce a new partnership with fellow Gibson Sotheby’s Sr. Vice President, Will Montero of Boston’s Back Bay Montero Group.
Will’s 20 years in real estate are highlighted by an abundance of industry awards and he is ranked as a top performing broker in Boston’s Back Bay neighborhood. With over 1.5 Billion dollars sold, Will is among The Top 25 Most Influential Real Estate Brokers in the country.
Mizner + Montero was formed with the intention of bringing together two top real estate advisors with expertise spanning the urban and suburban markets, taking the home search process from daunting and overwhelming to personalized and exciting. Because we deliver the same impeccable level of service, there is not only inherent trust, but constant collaboration. With this partnership, we are able to even better serve you, your priorities, and your future as you navigate this evolving market—from the city to the suburbs and beyond. From the town of Weston to Boston’s Back Bay neighborhood, we are here to serve you.
Our partnership was formed with the success of our clients in mind. The combination of our marketing efforts and large networks will provide more visibility for our home and allow them to tap into buyers from different markets.
With over 2.5 Billion dollars in career sales, Mizner + Montero is the best resource for those looking to buy or sell their home from the town of Weston all the way to Boston’s Back Bay.